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About Einayim

Einayim (Eyes) is a monthly magazine for children aged 6-13. The magazine deals with a broad variety of topics that are of interest to children, and presents them in a creative and challenging manner.

Each issue of Einayim revolves around one central topic and presents it from various angles using articles, riddles, comics, stories, and creative projects and activities. Every child can find something of special interest.

Einayim offers children a broad range of high-quality contents, including various activities and experiences - with particular emphasis placed on the visual aspects. The magazine stimulates children’s curiosity, encourages interest in various topics, and provides children with enrichment in areas of culture, science, art, nature and creativity.

Each issue of Einayim presents individual projects and family activities. Children love to reread issues again and again, and each time their interest is rekindled as they recreate the projects inspired by the magazine.

The contents of Einayim are planned, written, and illustrated by well-known writers, illustrators, photographers, artists, and researchers who have expertise in their respective areas of knowledge. The contents are presented in a manner that caters to children and which is intellectually stimulating. This high quality of contents is emphasized and maintained throughout all 64 pages of each issue.

The Einayim Outlook

'Einayim relates to its readers as parents relate to their children. The objective of the magazine is to broaden children’s’ horizons, expose them to new ideas, and to encourage independent, creative thinking – all within a protected environment. At a time in which the world is becoming more and more commercial, Einayim has remained a high-quality, stimulating magazine that appeals to children and parents who wish to expand horizons, satisfy curiosity, and explore new ideas. For that reason it does not cater to the low level that is often mistaken as being preferred by the general audience.

The Einayim staff believes that children and their parents are eager for high quality educational content, and attempt to provide a high-value and top-quality.


The History of Einayim

Einayim is the version for younger children (6-13-year-olds) of the youth magazine entitled Mishkafayim (Glasses) for youth and adults published by the Israel Museum. The first issue of Einayim appeared in November of 1994. The founder of the magazine - Tamir Rauner is its editor. The first three issues of Einayim were published in cooperation with the youth wing of the Israel Museum. It is now part of the HaAretz Group. Click here to view a list of previous issues.

Permanent Features

Each issue of Einayim is the product of extensive thought and hard work. Comprehensive observation, creative ideas, and flexibility enable change and development from one issue to another. At the same time, various permanent sections and features provide consistency and continuity. Some of these features are based upon children’s activities and interaction between readers and members of the magazine staff. Children communicate with the magazine staff through the Internet site.